Preface The rapid advancement of generative AI models, such as DALL·E, businesses are witnessing a transformation through unprecedented scalability in automation and content creation. However, this progress brings forth pressing ethical challenges such as bias reinfor

    Opening Remarks In modern rapidly changing corporate environment, maintaining an edge of the competition is crucial. Competitive analysis has traditionally been a core strategy for achieving a competitive advantage, but the emergence of Artificial Intelligence (AI) has rev

    Introduction Social media marketing has evolved dramatically in recent years, driven by shifts in innovation, user behavior, and corporate demands. A major transformation in the advertising sphere has been the rise of AI technologies. AI’s potential to reshape social med